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Ann Augustine

Turning Customer Feedback into Product Gold

By March 30, 2012

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Not gold digging, by any means. In modern times, the tools we employ in search of nuggets of information tell us where the crown jewels are stored--in the customer's memory bank. OneDesk.com's webinar hosts, Brendan Walsh and Catherine Constantinides are offering techniques using feedback forms to capture vital customer feedback.

The other half of the coin you may discover in our case study of King Arthur Flour. The roadmap offers insights into successful collaborative communities providing customer feedback. The most adventurous and perceptive sharpshooters will scoop up great tips.

Are you curious to see feedback forms as a collaborative function in your online strategy? The catch-all is whether your customers and community members are responding. Herein lies an example of a winning combination of a universally sought after product and community engagement at King Arthur Flour, which is why it is so vital to match your members' interests.

Take a look at OneDesk.com's weekly webinar series to see if customer feedback forms can help your organization learn, through collaboration, about product improvements or potential new service needs.

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