The company, 37signals released the new Basecamp, its flagship product, in the first quarter 2012. Lots of new features--kudos to the team for its bright, friendly, and collaborative user interface. One feature in particular, "loop-in" is a remarkable new function to help teams collaborate with others not involved in the project.
Offering seven ideas to loop-in your colleagues, partners, or boss, I wrote about this functionality because I feel strongly this will have significance for a wide range of projects.
As many Basecamp fans understand, the company, 37signals does not hype its products--they're known for design simplicity and ease of use. Also, Basecamp users are loyal, according to a company survey reported on its website that 97% would recommend the product.
The new release of Basecamp, however, does not include time tracking. By the way, the old Basecamp is now called Classic, for you to distinguish the two products. I'm not convinced, given the company's indepth understanding of application software development, why time tracking was omitted, although Classic does include time tracking. But Jason Fried, co-founder is now soliciting feedback via the company's blog to help the Basecamp team learn how users track time. To voice your concerns, visit 37signal's blog.