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Ann Augustine

CVS Collaboration with You and Healthcare Community

By February 5, 2014

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CVS Collaboration with You and Healthcare CommunityThe line at the CVS pharmacy forms, patrons of all ages, anxious to be served. Not just drugs, soda, or candy, but cigarettes. But no more cigarettes come October 1st, 2014.

CVS is leading the charge among pharmacies to drop cigarettes and other tobacco products from its shelves that potentially represent a loss in billions of dollars to CVS. How can a pharmacy stay in business with such a loss and why such an outrageous signal to the public what its intentions are?

I'm a former smoker--stopped in my 20s and never looked back. But I know many family and friends who do and worry for them.

Well, it is hard to kick the habit, but more importantly it is affecting their life span and potential medical problems into the future. My dad and oldest sister had died of lung cancer, so of course, it hits close to home.

Larry J. Merlo, President and CEO, CVS Caremark said, as published in the company's press release, "The sale of tobacco products is inconsistent with our purpose. Ending the sale of cigarettes and tobacco products at CVS is the right thing for us to do for our customers, and for our company to help people on their path to better health."

Rightly so, CVS intends to fill the gap in loss of income with appropriate healthcare products as mentioned in an interview on NPR's Diane Rehm radio show this morning. CVS also intends to offer information and treatment on smoking cessation along with online resources. This collaboration with patrons and the healthcare community signifies a giant step forward for retailers to really take to heart, not their wallets in offering products and services that benefit the customer.

On About.com, we will track the CVS program as further information unfolds. Kudos to CVS.

Read also how Xerox partners with hospitals to help create patient-centered experiences.

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Image courtesy of CVS Caremark

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